EDITORIAL OVERVIEW
BUSINESS DEVELOPMENT JOURNAL

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Contractor Marketing re-launched Contractor Marketing as Business Development Journal with the premiere issue in November 2003.

BDJ is a bi-monthly publication covering the Construction Industry from a Business Development/Strategic Planning/Technology/Legal/Finance/Operations/ /Marketing-Sales perspective. BDJ covers the needs of the entire Construction Industry from Developers, to General Contractors to Sub-Contractors/Govt (Federal-State-Local) with emphasis on the Design-Build and Construction Management Firms. BDJ's demographic audience is geared primarily towards the C-Level/decision making executives within the Construction Industry. BDJ was launched to service the needs of both Large Cap as well as Small Cap firms within the Construction Industry. Our readers come from the leading Regional, Mid-Size & National firms within the construction industry.

Business Development Journal's readers are the key decision making executives for their firms within the construction industry. These key executives have full purchasing authority for the following areas: Finance, Business Development, Operations, Sales-Marketing, Technology and HR-Workforce areas for their respective firms.

Business Development Journal offers direct marketers a cost-effective and comprehensive platform to reach these key prospects within the construction industry via print advertising, custom publishing, list rental, on-line marketing and through other marketing mediums and channels.

Readership Demographic Insight:

Average Income: $200K
Average Age: 45
Gender: 80% Male, 20% Female
Purchasing Authority: 90% Have authority over the Operations/Technology/Marketing/Sales Budgets.

DEPARTMENTS:

Strategic Planning
Sales/Marketing
Finance
Technology
Legal

FEATURES:

In The News
Industry Profile
Movers & Shakers
Corporate Responsibility

Read Business Development Journal today if you are interested in developing/improving your own marketing/business development initiatives in the most cost effective manner!

Business Development Journal features are all compressed into easy-to-read, quick to digest form. Plain talk spells out the facts, figures and the details to keep you posted on what's going on and how it can affect your company's future.

SPECIAL EDITORIAL FEATURES

The following are some of the Special Editorial Features that have been scheduled for Business Development Journal in 2005-2006:

A) CRM Technology for Business Development
B) Design-Build Selling Tools
C) Business Development Ideas